A qualitative agency
of its time
Because market research had more evolved in 3 years than in 40….
In a world driven by data and digital transformation, research brings meaning and allows to build concrete solutions.
Market Research not only brings knowledge and perspectives, but also unifies the different stakeholders within the company in a consumer / brand centric approach.
M²R (Milgrom Market Research) proposes combined approaches based on qualitative studies so that consumer centricity is not just a word...
HOW ?
Seniority, seniority, seniority to propose conviction, rigour and intuition.
Isabelle Milgrom, Founder of M2R (Milgrom Market Research)
- Former ad agency strategic planner at BDDP and Lintas.
- Qualitative director and Head of department at Gfk and Ipsos specialized in international market and communication research.
- Foundation in Novembre 2010 of M2R (Milgrom Market Research)
- double skills in market research / strategic thinking to maximize added value of analysis and recommendations.
+ Team work with senior qualitative directors.
BUT ALSO…
- A hub gathering other partners proposing complementary approaches = strategic planning, quantitative, big data, creativity, ethnographic, semiotic, web listening, neurosciences….for combined research solutions
- On an international scale, a full network of senior qualitative directors all trained in big firms and having created their own company for a tailor-made service.
FOR…
- Hybrid approaches combining remote (Zoom qual or on-line communities) with face-to-face, consumer research and client workshop, semiotic, qual and strategic planning, hyperqual and quant…
- Four big themes : brand / innovation / communication / customer experience.
- National and international practice
- In France : partnership with numerous qualitative facilities and recruitment agencies + use of visio-conference and on-line platforms.
- International : a full network of qualitative agencies.
- Fieldwork followed in numerous countries : Western Europe, Eastern Europe, Scandinavia, Middle East, China, India, Southeast Asia, Japan, Norther America, Latam.
VARIOUS CLIENTS :
WHAT OUR CLIENTS SAY :
“I have been working for many years with M²R and Isabelle, and I particularly appreciate her agility. Her recommendations, always concrete and operational, have allowed us to clarify marketing decisions, often in record time. Isabelle’s strong added value lies in particular in the areas of creative/communication, product mix and digital content. Her understanding of international environments is a real plus. Finally, Isabelle is a true partner who trains and supports the teams on the CMI “
Charlotte Trannoy – Lead Insight Europe du Sud – Dyson
“With M²R we conducted qual research projects that managed to deliver relevant and valuable insights on packaging topics, in a context of Covid where getting consumers to gather and handle products and mock ups became quite tough! Each project was managed in a very agile way, fully adapted to our objectives and with a high level of strategic support and recommendation.”
Anne-Laure Frossard – Europe Strategic Insights Director at Bel
“Isabelle has a great sense of listening, both to her clients and to consumers, whose behaviors, uses, opinions and motivations she understands with subtlety. She has the know-how of a good qualitative researcher and also knows how to complete her skills with complementary expertise in semiology, quantitative, etc., thanks to her intelligently built professional network. I have never regretted choosing her methodological project and she has always been faithful to her commitments, especially in terms of timing. She also knows how to share and firmly defend her convictions.”
Catherine Piot Leray – Head of Market Research, BPCE Group
